Advertising Standards Authority vs Free Presbyterian Church

The Advertising Standards Authority has this week ruled that The Belfast News Letter was in breach of The Committee of Advertising Practice Code Clause 5.1 in publishing a full-page advertisement from Sandown Free Presbyterian Church.

The advertisement, published on 1st August 2008 and headlined 'The Word of God Against Sodomy' was timed to coincide with Belfast's annual gay pride festival and parade. It voiced its disapproval of homosexuality in typical Biblical vitriol.

Seven people complained to the ASA, who initially recommended that the complaints should not be upheld, although noted that a final decision would be taken by its Council.

The Council this week ruled out any consideration that the News Letter or Sandown Free Presbyterian Church acted to incite hatred but instead upheld complaints on the basis of CAP Code Clause 5.1, which notes that "Marketing communications should contain nothing that is likely to cause serious or widespread offence," and "Particular care should be taken to avoid causing offence on the grounds of race, religion, sex, sexual orientation or disability."

Commenting on the advertisement, Sandown Free Presbyterian Church quoted "God's truth," to mask its homophobia, while the Belfast News Letter noted it felt it appropriate "to express relevant views surrounding the issue, despite the fact that those views may be abhorrent to some," and that a refusal to publish the advertisement would have been "an infringement of freedom of expression on a matter of public interest."

The ASA has recommended that the advert should not appear again in its current form. The ASA has also informed Sandown Free Presbyterian Church to "take more care in future," to avoid causing offence and advised the church to seek a view from the CAP Copy Advice team before publishing future marketing material.

Since the ASA doesn't impose fines and holds no direct powers of legal censure, it seems likely that the Free Presbyterian Church will take little notice of its ruling. However CAP Code 61.8 notes that persistent offenders may be required to have some or all of their marketing communications vetted by the CAP Copy Advice team until the ASA and CAP are satisfied that future communications will comply with the Code.

CAP Code 61.10 goes further. It notes that if marketing communications continue to appear after the ASA Council has ruled against them, the ASA can refer the matter to The Office for Fair Trading for action under the Consumer Protection from Unfair Trading Regulations 2008 and the Business Protection from Misleading Marketing Regulations 2008. The OFT can seek an undertaking that the marketing will be stopped from anyone responsible for commissioning, preparing or disseminating it. If that is not given or is not honoured, the OFT can seek an injunction from the Court to prevent its further appearance. Anyone not complying can be found to be in contempt of court and is liable to be penalised accordingly.

This suggests that any further homophobic pamphleteering by Sandown Free Presbyterian Church could be directed back to the ASA, with the possibility of the church ending up in court.

At the very least, a warning shot has been fired. However, one wonders what happened to all those complaints to the police earlier this year, regarding Iris Robinson MLA's outspoken views on lesbian and gay people.

I recently attended a performance of DV8 Physical Theatre's 'To Be Straight With You' at London's National Theatre. During one scene, Robinson's homophobic ranting was played to barn-yard music, while performers in animal heads trotted around the stage. The audience hooted with laughter at the narrow provincialism described by the piece.

Such provincialism is the preserve of the Belfast News Letter. A newspaper of integrity would not have carried such an offensive full-page advertisement. Rather than engage in any significant journalism, the Belfast News Letter colludes with the rhetoric of fundamentalist loathing and echoes the spirit of a faded empire. I see nothing within the pages of that newspaper to convince me otherwise, although I hope it sees fit to print a full-page apology in one of this week's editions, along with a copy of the ASA's final adjudication.

To access the text of the full-page advertisement, as it appeared in the Belfast News Letter, click the image above.

Two Minutes Hate - Iris Robinson

On looking at pictures of the DUP's new ministerial team, I was reminded of Gore Vidal’s assertion that “Politics is show-business for ugly people.” Never has such a horror-show image assailed my eyes.

Absent from said pictures is MP MLA Iris Robinson, who has recently exhibited herself as ugliest of all, with her uncompromising views on lesbian and gay people.

It all started last week, when Mrs Robinson appeared on BBC’s Nolan radio show to praise the efforts of one-time moral crusader, Mary Whitehouse. It wasn’t long before she connected with the DUP homophobic mainframe and used her Christian beliefs to attack the morals – or lack thereof – of lesbian and gay people, although Mrs Robinson used the rather outmoded term, ‘homosexual.’ She spoke with a kind of smug superiority and even chuckled, as if she was sharing a joke.

There was nothing sophisticated or socially responsible about Mrs Robinson’s comments or tone. She seemed unaware of the impact of her words and denied she was fueling the sort of violence that was visited on Stephen Scott, a 27 year-old gay man who was attacked in Newtownabbey the previous evening.

She noted: “I have a lovely psychiatrist who works with me in my offices. I have met people who have turned around and become heterosexual, so it does work. This is a long process. The gentleman, who is a psychiatrist, but more importantly is a born again Christian, has links right across the world. I’m happy to pass on any names to him!”

The “lovely psychiatrist,” is Dr Paul Miller, an honorary clinical lecturer at Queen's University Belfast and senior health advisor to Mrs Robinson. He also came onto the Nolan show to talk about how he was able to turn gays straight. He said he felt compelled to undertake such work after one of his patients, who was struggling with his sexuality, died by suicide. This statement was delivered without insight or irony.

Dr Miller’s views have since been dismissed by the Royal Society of Psychiatrists, whose statement noted: "Such treatments do not work and can actually cause quite a lot of harm. Homosexuality is a state and a sexual orientation and is not a question of behaviour."

You would think that would be the end of the affair, but Mrs Robinson was not to be gagged. A couple of days later, she reappeared on the Nolan show to continue her tirade against lesbian and gay people. One notable exchange focussed on the Oxford English Dictionary's definition of the word ‘Abomination’:

Nolan: Do you think, for example, that homosexuality is disgusting?

Robinson: Absolutely.

Nolan: Do you think that homosexuality should be loathed?

Robinson: Absolutely.

Nolan: Do you think it is right for people to have a physical disgust towards homosexuality?

Robinson: Absolutely.

Nolan: Does it make you nauseous?

Robinson: Yes.

Nolan: Do you think that it is something that is shamefully wicked and vile?

Robinson: Yes, of course it is. It’s an abomination.

Mrs Robinson is now under investigation by the PSNI, following complaints.

You would think that would bring the matter to a close. Not so. Mrs Robinson reappeared soon after, and equated gays with murderers:

"Just as a murderer can be redeemed by the blood of Christ, so can a homosexual. And that’s the message and it’s the word of God and if anyone takes issue they are taking issue with the word of God."

There have been cries from many quarters for Mrs Robinson to apologise, which she refuses to do, and to resign from her post as chair of the Assembly Health Committee. There’s even a Make Iris Robinson History campaign on Bebo.

It will be interesting to see if police action is forthcoming. Article 9 of the Public Order (NI) Order 1987, notes:

"A person who uses threatening, abusive or insulting words or behaviour, or displays any written material which is threatening, abusive or insulting, is guilty of an offence if :

• (a) he intends thereby to stir up hatred or arouse fear; or
• (b) having regard to all the circumstances hatred is likely to be stirred up or fear is likely to be aroused thereby."

Whatever happens, I can’t help but feel that Mrs Robinson’s current media profile may be related to her husband’s elevation to the post of First Minister of the Northern Ireland Assembly last week. She either has a strong competitive streak and seeks to claim her own place in the limelight, or wishes to somehow undermine her husband’s recent achievement.

However, in considering the religious fundamentalism of Mrs Robinson and her followers, I’m reminded of a speech about the Party’s sexual puritanism, in George Orwell’s 1984:

“Sexual privation induced hysteria, which was desirable because it could be transformed into war-fever and leader-worship… There was a direct intimate connection between chastity and political orthodoxy. For how could the fear, the hatred and the lunatic credulity which the Party needed in its members be kept at the right pitch, except by bottling down some powerful instinct and using it as a driving force?”